Amy Childs has finally made it, after being unveiled as the new face, and body, of Ultimo's new range of underwear for Tesco.
The 21-year-old reality TV star is seen showing off her curves in the massive new national campaign to promote Michelle Mone's new lingerie
From a sexy black lace strapless bra and knicker set to a bridal-style ivory two-piece, Amy looks stunning in the new shots.
Amy won herself thousands of fans during her time on TOWIE thanks to the fact that viewers were able to see her down-to-earth attitude and everyday worries and insecurities about her looks - issues fans could relate to.
In fact, Amy had a breast enlargement operation when she was younger to boost her curves, and says it is something she doesn't regret doing in any.
Talking about the new range, priced from £7, a fraction of the cost of an Ultimo bra, which usually retails for around £30, Amy said: 'I actually feel like a queen wearing Michelle Mone's new BRA QUEEN collection and I'm so excited to be the face of the campaign for Tesco.
'There's a style to suit whatever mood you're in and it's affordable so you can have a different one for every day of the week.
'I love wearing great lingerie as it makes you feel amazing underneath and in Bra Queen I feel like royalty.'
The collection, available in sizes B to DD with styles for creating extra lift, comfort, cleavage-enhancing and shaping, is designed to combine 'catwalk-inspired style with supermarket price,' Tesco said.
BRA QUEEN is a new brand designed exclusively by Michelle Mone OBE available at selected Tesco stores and Tesco.com/clothing.
